Wasim Bhatti, Integrated Project Manager at f1 explains a project recently carried out for client Regent Street Association…
Every year Regent Street Association hold an event in the evening with music, fireworks and have celebrities participate by switching on the Christmas Lights. Last year they had the athletes from Team GB and Paralympics GB and its all very confidential as to who they are bringing in this year.
The first item we produced was a top quality 4pp Invite on a very expensive GF Smith stock called Mohawk Superfine Ultrawhite Smooth in 325gsm. The invite was Spot UV’d to the front, creased, folded and trimmed. We produced 500 units and sourced a good quality envelope from GF Smith. We used a Colorplan Sapphire Blue envelope which really did compliment the design work.
The second item was to print the Christmas Lights Postcard. With most of their events we tend to print the hand outs for the shoppers and tourists. We printed 25,000 copies of an A6 Postcard on a 400gsm Silk board. Regent Street will be distributing these in the build up to the event.
And finally we produced an 8pp Christmas Lights Programme. Its an A6, 8pp concertina folded leaflet on a thick 350gsm board. 50,000 units will be distributed before and on the day of the big “switch on”.
Christina Benneworth – Marketing Coordinator at RSA,
“The Regent Street Association was created to look after the interests of the retailers and businesses in the area. The Association also put on a number of large events throughout the year, including the world famous Regent Street Christmas Lights.
The Regent Street’s Christmas Lights 2013, is going to be bigger than ever. People come from all around the world to see the event and this year the Christmas Lights have been sponsored by 21st Century Fox and DreamWorks, with activities happening throughout the day. With an estimated 500,000 people hitting the streets we have ordered a large amount of event postcards, which go out before the event, and event programmes which are given out during the day, it is essential that these are of a high quality standard and we know this is what we will receive from f1.
f1 offer a friendly service, great quality printing at a low cost and are also willing to go above and beyond to make sure our printing is delivered on time (even if we are a little late with the artwork).”
We were pleased to be chosen recently to develop the new website for ERAM advisors.
ERAM advisors is a new global special situations financial advisory company focusing on bringing great companies to access capital and develop partnerships with MENA-based investors.
ERAM advisors offers services in equity and debt advisory, M&A, capital raising, business development and JVs, and private equity. They advise corporate and investor clients in all aspects and stages of their financial plans. ERAM focuses on partnering investors and corporates with unique high-return global opportunities in strategic sectors, geographies, and companies accessed through investment structures with intelligent risk-management.
f1colour were ask to provide a simple clean responsive site that would link to an efficient CMS following a tight visual brief and allowing the client to maintain and update their own content, assisting with their launch activities.
f1 colour were again involved at the RHS Chelsea Flower Show this year, with the great honour of working on the HRH Prince Harry’s B&Q garden.
Prince Harry’s charity Sentebale which means ‘Forget-Me-Not’ in Sesotho (the language spoken in Lesotho, Africa) was set up in 2006 in memory of Prince Harry’s and Prince Seeiso’s mothers. The charity works in partnership with the Basotho people at all levels to provide health care and education to the most needy children; in particular those suffering with the HIV infection, children with disabilities, orphans and herd boys whose livelihood limits their access to education.
The garden has been designed by landscape and garden designer, Jinny Blom to reflect the landscape of Lesotho and the country’s problems
Producing a time-lapse video production of the garden build over a 9 day period, the f1 Aperture team captured the Jinny Blom’s inspiration as a stand alone piece for B&Q.
Using Post-production editing to top & tail the final edit, the 9 day build was condensed into a 40 second piece to be used on many different marketing and social platforms.
For further details on time-lapse creation please get in touch with our technical producer Paul Brazil on firstname.lastname@example.org.
We are delighted to announce Wasim Bhatti has joined f1 in the role of Integrated Project Manager.
With a solid background in production and account management f1 see Wasim as the ideal candidate to handle the integration of cross media projects.With more clients now having a need for a multi channel approach, projects often cover design and branding, photography and video, printed collateral and then web and mobile as well, so integrating the project from start to finish can be quite a challenge.
Wasim is excited about joining f1 and helping to tackle this challenge. With a decade’s worth of experience in print—including sheet fed, web, digital and pre-press—Wasim joins f1 with practical experience of delivering projects to a huge range of customers. He invests time and effort in building strong relationships with the people he works with. Wasim’s extensive technical knowledge of the print process allows him to ensure the right product is being produced and delivered to his clients’ satisfaction.
“Wasims career to date dealing with blue-chip clients, coupled with a friendly ‘can do’ attitude means he is going to prove a great addition to the team.” stated Jamie Robinson, Production / Systems Directorread more
One of the most difficult aspects of implementing any web project is dovetailing the design concepts with robust engineering. It’s that intersection where the design vision meets the engineering reality. On so many occasions the original concept is either misinterpreted or the quality is compromised due to platform restrictions, leaving the investment made in the original design experience wasted.
Understanding and predicting these pitfalls up front is key and by having the right teams with free flowing interactions between them is essential and with that in mind we’ve yet again strengthened our web development department with the addition of Daniel Hill.
f1’s rapidly growing, especially within the web division and we’re currently working on a host of very exciting projects and no doubt we’ll soon be expanding the team yet again.
“We’re currently on plan and are very fortunate to have gained the business to support our organic growth, we’re all very excited about f1’s future”. Peter Gatward, Creative Director.read more
With great excitement, f1 colour continue to build upon their close working relationship with French luxury retailer L’Occitane we were chosen again recently for the task of traveling to Corsica and Provence to film the development and inspiration for the L’Occitane garden build at this years Royal Chelsea flower show.
Following the success of their award-winning garden back in 2010, a team from f1 travelled to Corsica, to cover the story behind the incredible everlasting Immortelle plant, grown extensively on the island purely for L’Occitane. Beauty Journalist and long time enthusiast of their products Jo Fairley, was there to interview the key people who have inspired and shaped this year’s design of the L’Occitane Immortelle garden at Chelsea.
The f1 team set to work filming in a rural Corsican setting, interviewing the designer behind this year’s L’Occitane Immortelle garden, 8 time Chelsea Gold winner Peter Dowle. With our team using 2 x Sony EX1 video camera’s capturing the inspiration behind this year’s showpiece, with both camera’s filming the interviews and Audio Technica lapel mic’s capturing the sound allowing filming in just one full take.
With filming in Corsica & Provence in the can so to speak, and with the f1 team back in Blighty, it was time to move on to the next stage of the project, producing rushes of the extensive footage taken. This would allow the client to select the desired story board clips ready for our Post Production guys to edit. All of which were edited with an intro and outro, top & tail branded, musical backing track and addition narration segments added all to 1080 HD finished formats.
Leading up to the Chelsea Flower show the f1 team were again commissioned to film the garden build using Time Lapse photography to cover the inspiration as it came to life. This required camera’s to be placed at designated points around the garden build to capture the still photography that could be formatted into a motion time lapse video of the entire garden throughout the whole project.
f1 were on hand to document every detail, from the construction of the L’Occitane garden, it’s grand unveiling and through the whole week of the show at Chelsea, producing both still and video footage throughout, again using a 2 man video camera team to interview TV personalities on the garden including Amanda Holden and L’Occitane founder Olivier Baussan.
From the footage taken at Chelsea coupled with additional London based footage undertaken by the same f1 team we finally produced a final edit into a fun and funky video employing a totally London theme throughout which was specifically produced for an event involving the heads of L’Occitane globally in New York.