Wasim Bhatti, Integrated Project Manager at f1 explains a project recently carried out for client Regent Street Association…
Every year Regent Street Association hold an event in the evening with music, fireworks and have celebrities participate by switching on the Christmas Lights. Last year they had the athletes from Team GB and Paralympics GB and its all very confidential as to who they are bringing in this year.
The first item we produced was a top quality 4pp Invite on a very expensive GF Smith stock called Mohawk Superfine Ultrawhite Smooth in 325gsm. The invite was Spot UV’d to the front, creased, folded and trimmed. We produced 500 units and sourced a good quality envelope from GF Smith. We used a Colorplan Sapphire Blue envelope which really did compliment the design work.
The second item was to print the Christmas Lights Postcard. With most of their events we tend to print the hand outs for the shoppers and tourists. We printed 25,000 copies of an A6 Postcard on a 400gsm Silk board. Regent Street will be distributing these in the build up to the event.
And finally we produced an 8pp Christmas Lights Programme. Its an A6, 8pp concertina folded leaflet on a thick 350gsm board. 50,000 units will be distributed before and on the day of the big “switch on”.
Christina Benneworth – Marketing Coordinator at RSA,
“The Regent Street Association was created to look after the interests of the retailers and businesses in the area. The Association also put on a number of large events throughout the year, including the world famous Regent Street Christmas Lights.
The Regent Street’s Christmas Lights 2013, is going to be bigger than ever. People come from all around the world to see the event and this year the Christmas Lights have been sponsored by 21st Century Fox and DreamWorks, with activities happening throughout the day. With an estimated 500,000 people hitting the streets we have ordered a large amount of event postcards, which go out before the event, and event programmes which are given out during the day, it is essential that these are of a high quality standard and we know this is what we will receive from f1.
f1 offer a friendly service, great quality printing at a low cost and are also willing to go above and beyond to make sure our printing is delivered on time (even if we are a little late with the artwork).”
We were pleased to be chosen recently to develop the new website for ERAM advisors.
ERAM advisors is a new global special situations financial advisory company focusing on bringing great companies to access capital and develop partnerships with MENA-based investors.
ERAM advisors offers services in equity and debt advisory, M&A, capital raising, business development and JVs, and private equity. They advise corporate and investor clients in all aspects and stages of their financial plans. ERAM focuses on partnering investors and corporates with unique high-return global opportunities in strategic sectors, geographies, and companies accessed through investment structures with intelligent risk-management.
f1colour were ask to provide a simple clean responsive site that would link to an efficient CMS following a tight visual brief and allowing the client to maintain and update their own content, assisting with their launch activities.
f1 colour were again involved at the RHS Chelsea Flower Show this year, with the great honour of working on the HRH Prince Harry’s B&Q garden.
Prince Harry’s charity Sentebale which means ‘Forget-Me-Not’ in Sesotho (the language spoken in Lesotho, Africa) was set up in 2006 in memory of Prince Harry’s and Prince Seeiso’s mothers. The charity works in partnership with the Basotho people at all levels to provide health care and education to the most needy children; in particular those suffering with the HIV infection, children with disabilities, orphans and herd boys whose livelihood limits their access to education.
The garden has been designed by landscape and garden designer, Jinny Blom to reflect the landscape of Lesotho and the country’s problems
Producing a time-lapse video production of the garden build over a 9 day period, the f1 Aperture team captured the Jinny Blom’s inspiration as a stand alone piece for B&Q.
Using Post-production editing to top & tail the final edit, the 9 day build was condensed into a 40 second piece to be used on many different marketing and social platforms.
For further details on time-lapse creation please get in touch with our technical producer Paul Brazil on email@example.com.
Cedar Lewisohn’s book was a clear victory over its nearest rival at the Graffiti Art Magazine Awards.
f1 colour carry out the pre-press on many of Merrells titles throughout the year and Abstract Graffiti was interesting as it was to be printed on an uncoated stock. The images were supplied as digital files and covered the whole spectrum regarding quality, from a random snap taken by an amateur to a high quality professional shot on top level equipment. All images were brought into the chosen Fogra colour space and evaluated for best reproduction.
The page proofs were run via our GMG proofing system on a 140gsm GMG uncoated stock, so the client got a great indication of what the images would look like once printed and the printer got a proof that was achievable on press. And the result was an award winner all round!
Lewisohn interviews both established graffiti artists and new practitioners of avant-garde forms of art in public spaces – such as Knit Graffiti and Street Training – and traces the art-historical lineage of these abstract trends. Addressing such issues as street art as a form of protest, graffiti as a crime, the place of street art in museums, and the evolution of materials, this book offers unrivalled insight into some of the most exciting and challenging work on the contemporary art scene.
In Abstract Graffiti, Cedar Lewisohn provides a vibrant account of the ‘outer limits’ of street art and graffiti that are being explored by artists in cities as diverse as London, Prague, Philadelphia and São Paulo.
To find out more about this timely overview of emerging trends and style developments in global street art, see either Merrell’s website: www.merrellpublishers.com
or their facebook page: www.facebook.com/pages/Merrell-Publishers/111093568942058
2012 is going to be a great time to be in London with the Olympics coming to town. There will be colour and vibrancy everywhere and we at f1 are always leading the race with all things colour.
So with that in mind, we have taken the plunge and invested in the Gold standard of RIP technology… GMG color proof 5. With so many new features, this iteration is right up there in the medal tables.
The new Adobe 2.5 PDF engine has the most accurate compatibility with Adobe Creative Suite 5 yet and the already very impressive spot colour handling has been enhanced even further to allow us more control over conversion.
Calibration is an area we are particularly pleased that has been developed, tightening the margin for error even further in a critical area of our business.
Our proofing paper range still covers everything from Uncoated, Newsprint, Satin, High Gloss and even Canvas, for processes including Gravure, Web and Sheetfed.
So with these great new features, the speed enhancement, also the latest Pantone look up tables and not forgetting shiny new Epson proofers to go with it, this is the release we have been waiting for.
This upgrade really keeps f1 on the proofing podium!read more
f1 colour would like to offer their congratulations to clients Seven and Sunday for picking up several awards at the 2011 APA awards 23rd November.
We are proud to have played a small part (basically, the pre-press) in their success at the APA awards, International Content Marketing Awards 2011 and we look forward to working with them and all of our clients in 2012 for continued success.
Winner: Sainsbury’s magazine – Seven
Winner: Sainsbury’s Little Ones – Seven
Award: Grand Prix
Highly Commended: Sainsbury’s Little Ones – Seven
Winner: Ethos, Serco – Sunday
Highly Commended: Modus, RICS – Sunday