f1 provides web wonder to wow waste managers Aktrion

People create rubbish – it is a fact. You only have to survey the scenes of extreme littering after a music festival to appreciate just how much waste large events create.

But who cleans up after such a large-scale party? f1 recently had the pleasure of working with Aktrion, a leading recycling and waste management company that provides sustainable waste management solutions to the UK event industry, from corporate functions to festivals and exhibitions.

Aktrion wanted a website that truly showcased its benefits to event managers and purchasing decision makers. Their previous website didn’t sufficiently reflect the company’s 14 years’ of experience, the high-profile nature of many of their clients, or Aktrion’s wide remit of services that includes management of vehicle logistics and event dismantling.

“We wanted a new website that was of course smart and functional, but really got across our key messages of offering a full, seamless, service to customers, with no limits on the event’s size and duration,” explains Chris Baumann, Director, Aktrion Group. “It had become necessary to blow our own trumpet a little more, and really highlight the services that we offer to come of the UK’s leading organisations. f1 worked very closely with us to provide a web solution that really reflects our market status, and showcases our brand.”

The new website www.aktrionevents.com has been designed for easy navigation, is a concise information portal, and importantly, utilises social media functionality.

Peter Gatward, Creative Director of f1 Colour, says social media now plays an important promotional role for many service providers, and should not be excluded or underestimated. “Aktrion is developing its social media presence, and this is an area that we have been pleased to advise the company on,” Peter explains. “On the new website, we have provided links to platforms such as Linked In, Twitter and Facebook, so followers can easily engage with Aktrion – the links are also useful for search engine optimisation ranking.”

According to Peter, links to relevant bodies that Aktrion is associated with have also been incorporated into the site, to add kudos. “It is important for consumers to know that Aktrion is affiliated to bodies such as the Association of Event Organisers Ltd, the Event Supplier and Services Association and the Association of Event Venues, as this tells potential customers they are dealing with a professional company,” Peter concludes.