Niche Urban Survival Equipment Company Respro shifts into high productivity with new microsite and email campaigns…

Respro Main image


The niche market HUMP™ brand by Respro® finds cross-media value for it’s backpack covers.

Respro develops and provides a number of health and safety products that allow their urban-based customers to manage their daily, modern lifestyles.

The successful sub brand Respro® Hump™ required an independent marketing platform to focus on its own niche market. to allow this passionate community to follow any new product updates and announcements.

[tabs slidertype=”top tabs”] [tabcontainer] [tabtext]PRINT[/tabtext] [tabtext]WEB[/tabtext] [tabtext]APERTURE[/tabtext] [/tabcontainer] [tabcontent] [tab]PrintWe provided a series of printed and supporting large format display panels for the various Respro exhibition stands. The solutions are for a wide cross-section of venue types and sizes, and provide the client with an on-going, flexible solution to be used through their exhibition season.

These are just a few from a selection of projects that demonstrate some of our exhibition and conference services.

Respro Panel 01Respro StickersRespro Yeah Bud[/tab] [tab]Webf1 colour created a standalone microsite with a mixture of community news, social media links and e-commerce
shopping facilities.

The sites, built-in CMS, provide the client with the ability to update and post news stories, add new products and create strategic promotional campaigns based on stock levels in real time.

Traffic is driven directly to the site via a series of push email campaigns and links from the popular social media platforms.

HUMP web screenRespro Foggy MaskRespro email campaign

[/tab] [tab]ApertureRespro commissioned Jo Lovelock to produce 64 hand printed wall tiles for the reception area. Each unique tile has been printed with a variety of media, including pigments mixed with transparent, opaque, puff and metallic binders, flock and foil. The inspiration for the tiles are taken from on a variety of Respro motives that have been woven by Jo’s into unique combinations of colour, texture and relief.

f1 colour photographed the 64 tiles for Respro, which was quite an interesting photographic assignment considering the many textures and tecniques used; these images will be used for upcoming marketing and promotional items across various mediums.

Respro PanelRespro Panel 06Respro Panel 05