L’Occitane

A French natural beauty brand that captures the romantic essence of Provence in luxurious skincare, bath, body and home products. Formulated around natural, sustainably sourced ingredients, each product range is beautifully packaged in its own individual style.

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f1 colour worked closely with L’Occitane to undertake digital in-house photography of the full range of products, according to Marketing Manager, Stacey Trinh.

“Obviously our brand heritage is vitally important to us, which is why we wanted to work with a company that is able to provide first-class imagery,” Stacey explains. “The f1 team provided digital photography services and also post-production retouching and colour balancing – this provided our marketing team with a set of quality images that we can access without limitation or extra cost, using f1’s online asset management system. We were then able to retain these photographic assets for future web projects, catalogues and point of sale materials, safe in the knowledge that the imagery is optimised for all media channels.

“In addition, f1 colour printed the collateral for our marketing projects and also provided location video production at the L’Occitane Head Offices in Cavendish Place, London.

“The multi-service offering that f1 colour offers makes working with them an easy choice.”

In true ‘Cross Media’ campaign theology, the imagery is already housed at f1 colour ready to be repurposed, to be used in the required medium with a pre-press department fully conversant with file preparation to pass4press standards and ISO Fogra proofing via a GMG RIP. The files are sent to print ensuring the best possible printed results, utilising the correct technology for the project at the right price; on budget and on time, every time.

 

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ApertureA great product deserves great photography and L’Occitane quite rightly keeps the bar high throughout their marketing. A top-quality brand with stylish packaging to match is photographed in a simple yet premium way, to carry the ethos of L’Occitane: “Authenticity and naturalness,” “Effectiveness and pleasure,” and “Respect and responsibility.”

 

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