Retailer Superdrug specialises in a wide range of beauty, fragrance, make up and products for skin and hair.
f1 colour carries out photography and asset management for Superdrug, a long-standing client, photographing products, colour matching items and using post-photography artistry to retouch images.
As the UK’s second-largest health and beauty retailer, Superdrug has thousands of products available to customers who shop online and in-store – meaning f1 is often called upon to deliver a fast-turnaround customer service. Items are frequently collected, shot and made available for download to the client in under 24 hours.
As a cross-media specialist, f1 colour was also pleased to shoot the ‘end-frames’ for Superdrug’s ‘Take another look’ Xmas 2010 TV advertising campaign featuring actress Joanna Page; the retailer’s first TV campaign in ten years.
Clients and other approved parties, such as third party agents, are then able to search and download the images 24/7, which hands control of both quality and cost back to the customer.